How Webstoryz widget allowed to increase the time spent on the website by 2.5 times
Evalar is a pharmaceutical company, large manufacturer of dietary supplements.
The company began to grow a young audience of consumers and they decided to simplify CJM for them in order to become closer to their audience.
Evalar planned to launch a new Sport Nutrition line for younger consumers that is perfect not only for professional athletes, but also for sports and physical activity lovers.
Aside from launching new product sport lines and acquiring a younger audience, Evalar is on a mission to provide high quality products that meet GMP standards, and reflect the needs of a modern athlete.
The new target audience of Evalar is used to experiencing interactivity due to their commitment to social apps. They prefer not to be a mere observer of what is going on around them but want to play an active role. Due to the high level of digital literacy of their generation, it has pushed brands to offer the possibility of interaction and communication with their users. 87% of marketers agree that interactive content grabs attention more effectively than static and 68% see interactive content boosts engagement.
That’s why Evalar was looking for ways to interact with their users by delivering an engaging mobile first experience.
The main goal was to demonstrate not only a new product sport line but to highlight high standard quality, tell more about the process of its production in an interactive way in order to gain interest and trust of a younger audience. Evalar has a mission to spark interest, bring an additional value to a younger audience who is passionate about sports activity.
Webstoryz created mobile stories landing to promote a new sport product line. Talking about the need for proper sports nutrition to achieve results and maintain health, we introduced Evalar products highlighting its high quality ingredients.
In order to increase conversion rate we have integrated the shopping cart directly into the story for instant shopping.
Evalar delivers important information about its products including the production process and high quality standards. However, that kind of information can look boring and hard to comprehend. To optimize Evalars content on the website, Webstoryz integrated Stories widget to the website that contains all important and relevant information for the customers in a live stories format
Aside from attracting new customers while growing the user base, the company also set a goal to retain their acquired users in the long term and turn them into loyalists.
To create additional value Webstoryz placed workouts with well-known athletes “Train with a champion” to the Stories widget.
Challenge #1 – Find new ways to Interact with Users.
Challenge #2 – Gain interest of a younger audience.
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How did Webstoryz change the story for Evalar?
Stories have been proven to be the most effective communication tool since their launch or adoption by social apps. It’s loved because it’s easy to consume, easy to share.
Webstoryz decided to bring stories to Evalar website to enrich the customers experience with interactive content and achieve a high level of impression and conversion rate.
Time spent on the website